Can't get any more original than this from a production point of view. FamousBrussels will create the world's first user-generated stopmotion commercial. How they plan to do this is demonstrated in an explanatory commercial that was launched on Belgian television today.
In short: a 472-frames storyboard for the commercial was developed but not filmed. People can select one of the frames on the storyboard on the Generation Movie Project website and are then asked to take a picture that resembles this frame as much as possible. Once all frames are 'filled' with a picture the film is complete and will then finally be broadcasted on television in its definitive form. 100% user-generation. 100% genius idea.
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