Good viral films don't have to cost a dime

I regularly see scripts for viral films that seem to be written for television instead, demanding a television budget as well. But the internet has its own rules, it's all about getting noticed. Achieving this doesn't even require a big budget, as long as you have a good idea and think viral-minded. As proven by this viral ad for girl band The Mentalists. And no, it's not an Apple commercial ;-)